NSA

It's probably every day that a customer asks the question, "what does NSA stand for?"

This inquiry is a fair one, as the acronym "NSA" is added to the label of "Maple Walnut" and "Butterscotch Ripple" in the freezer on the far side. It seems that the ice cream company didn't consider the fact that NSA ceases to be a well-known acronym, and few people know what it really stands for: No Sugar Added.

The day was winding to a close when a friend of mine wandered into the shop with his iPhone and a few buddies. He slaved over his ordering decision for several minutes, humming and hawing over the soft serve, the hard ice cream, and the frozen yogurt. He made his way to the "NSA" section. I watched his face draw to confusion, and prepared myself to answer what I was sure his next question would be.

"NSA? What does that stand for?" he asked, before coming to his own conclusion, "No Strings Attached?"

If only No Strings Attached ice cream really did exist.